![]() ![]() The goal is to have a game that’s accessible like a (hyper) casual game, but that drives retention and offers monetization opportunities like a mid-core game. ![]() Most commonly, this is done by adding various meta layers and other features to the core game. Hybridization refers to mixing two or more genres to create a richer gaming experience. Traditional (hyper) casual games are being replaced by more elaborate games, known as hybrid-casual games. ![]() That, of course, makes it difficult to monetize (hyper) casual games and results in a game that’s not profitable long-term.īecause of that, the casual games market has been evolving and maturing. Additionally, because there are loads of similar games they can move to, many players aren’t as loyal to one game. Since the core gameplay is very basic, many players lose interest over time. That’s particularly true for hyper-casual games, which are known for being short-lived. However, casual games would oftentimes suffer from low engagement and retention. For example, players can obtain extra lives that allow them to continue playing or boosters that make a level easier to complete. A single tap or swipe is usually all it takes to play a hyper-casual game.įurthermore, the monetization efforts for (hyper) casual games are also based on the core game. However, they’re even more simple than casual games, especially when it comes to controls. Hyper-casual games follow the same logic. Naturally, they attract a casual audience. Thus, such games are simple, easy to understand, and a perfect way to pass the time or relax. Casual games are focused on the core gameplay, e.g., match-3 puzzle. ![]()
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